I have a LinkedIn account and just like the author of the article I’m not paying much attention to it. But after reading his post, I am now considering to be more active on it.
Below is an excerpt from the article. Read the full article here.
Why Use LinkedIn for Marketing?
With all of the other options for marketers out there, there really is a point in time where you have to ask yourself, “how much is too much?”
It doesn’t do you any good to have an account on a network you don’t use and are obviously inactive on. So choosing to extend yourself across another platform is a big choice and should be made for the right reasons.
For me, it has come down to recognizing what LinkedIn is better at than any other network/platform and deciding whether or not those things are going to directly benefit me in the near future.
LinkedIn is perfect for developing business to business relationships. In fact, that was the first thing I ever used the platform for and based on the leads and relationships generated from that experience I was able to nurture and grow a significant revenue stream for my company.